Phonebloks and Crowdsourcing Social Media Reach

A tidal wave of innovation can start with one tweet. Or in this case, it can start before the campaign even begins, as Dave Hakkens of the Netherlands discovered last week. If you haven’t heard of Phonebloks, it’s a pretty revolutionary concept...

Zombies, Twitter, and “Getting It”

It all started with a random tweet:  “@shawnanctil: @Diefenbunker haunted bunker #zombie walk tonight with @sarthepandabear. Underground, nobody can hear you tweet!” I was killing time before heading out to The Diefenbunker (Canada’s Cold War Museum) and Haunted Walk...

Small Business Saturday Comes to Canada This Holiday Season

Last year, in the U.S., American Express sponsored an event called Small Business Saturday – a one day shopping event designed to push sales to SMBs over the biggest shopping weekend of the year in the States – between Black Friday and Cyber Monday. So how...

Protect Your Reputation in the Social Media Jungle

The new world of social media offers many an opportunity to reach out, to engage. For a local Ottawa business, social media can allow you to turn your customers into “friends” and “followers” and provide you with a chance to speak to potential leads on a more personal...