Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...

Facebook Launches New Metrics for Advertisers

Recently, Facebook has made improvements to their metrics based on feedback from businesses who run advertisements. If you’re not already using Facebook, now is the time to take advantage – it’s a powerful ad platform with over two billion users. In a 2017...

Are You Using Video on Facebook?

Have you been thinking about posting or sharing a video on your business’ Facebook page? It’s the next big thing and for the more than 95% of companies we meet, they aren’t aware of Facebook live or the potential opportunities of using video effectively to...

Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

Monday Breakthrough: Twitter’s New “Quick Promote”

Do you use Twitter’s “Promoted Tweets” tool? Would you find yourself promoting your tweets more often if there was a quicker and easier way? Twitter’s research has found that many marketers would, in fact, use the promoted tweets tool if there wasn’t so much effort...