Facebook Launches New Metrics for Advertisers

Recently, Facebook has made improvements to their metrics based on feedback from businesses who run advertisements. If you’re not already using Facebook, now is the time to take advantage – it’s a powerful ad platform with over two billion users. In a 2017...

Starbucks’ “Pledge to Do Some Green” Marketing Campaign

Just stumbled across the new Starbucks Canada marketing campaign, and I think it has a lot going for it. Here’s how it works: You log on to the Starbucks Canada’s Facebook page, “PLEDGE TO DO SOME GREEN”, and get rewarded with a free tall cup of Pike Place Roast...

Social Advertising: The New Feel-Good Marketing?

I think I like the Pepsi Refresh Project, Pepsi’s new social advertising consumer generated marketing (CGM) campaign. If you check out the website, you’ll see that the collection of ideas in the running for grants (currently 241) are pretty nifty....

FAIL: Nestle’s Social Media PR Blunder

One of the foremost reasons why engaging with social media can be advantageous to businesses is that they can catch customers’ concerns about their company that they are sharing with their neighbours in cyberspace and address them directly before too much damage...