Social Advertising: The New Feel-Good Marketing?

I think I like the Pepsi Refresh Project, Pepsi’s new social advertising consumer generated marketing (CGM) campaign. If you check out the website, you’ll see that the collection of ideas in the running for grants (currently 241) are pretty nifty....

Social Media Marketing – Let’s Monetize This Thing!

I recently came across 11 Business Plans for Twitter, a collection of business plans submitted by people on how to monetize Twitter. It’s pretty tough to do social media marketing with a clear monetization strategy. People on social media generally don’t...

A Facebook Social Media Campaign Done Right? Whoa.

When it comes to Web 2.0 and Social Media, Facebook is definitely at the top of the heap. However, despite all of its success, Facebook is still nothing more than a place where web advertising goes to die — the futile attempts to leverage Facebook as an...