Google Chrome 62 May Be Poised to Torpedo Your Site’s SEO

Are you ready for a sweeping change to Google Chrome that is likely to affect your web traffic, lead conversions, and ultimately your bottom line? Chrome 62 and its HTTPS focus bring just that. If this is news to you and your business, please read on for the...

Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...

Google Eliminates Side Ads, What’s The Impact?

At the end of February 2016 Google announced they were removing side ads from search pages. Many in the industry began speculating how this decision was going to impact cost-per-click (CPC) and competition. Overall, Google went from displaying a maximum of 11 ads per...

How to Get Ranked on Google’s Page One

Everyone wants a listing on the first page of Google search results, but the question is, how do you get there? This blog post will explain the basics. There are three ways to make it to Page One of Google, and ideally you want to use all three strategies to increase...

Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...