The Game of Repetition

Advertising and marketing are a game of repetition. Many companies have realized this when it comes to their online presence, but a large number of smaller companies fail to realize this in their real-life location. Your location is often an amazing marketing...

Top 5 Brand Marketing Lessons from Ottawa’s Apple Store

When the Rideau Centre Apple Store opened in Ottawa, it was a quiet revolution for Mac and iPod fans. Finally they would have a place to go and worship their favourite consumer electronics. And it was a brand marketing home run for the Cupertino juggernaut. But more...

Marketing: Good Enough is Good Enough!

A recent article on Daily Blog Tips (“Perfectionism is Bad For You”) brings up some very good points about the pursuit of perfectionism and why it should be avoided in the marketing world (and business in general, I suppose). When you behave with...