Eroding Brand Sentiment with Social Media: A How-to Guide

This post was inspired by a local business who got on the Twitter this morning, tried to sell me something I didn’t want, and then argued with me when I questioned the accuracy of their statements. Don’t confuse the title – I don’t actually...

A New Take on Coupon Advertising

I stumbled across a really cool example of billboard advertising on The Marketing Blog (brought to you by the editorial team from Marketing Magazine) today: James Ready beer has these innovative advertising billboards in Southern Ontario that act as giant coupons. The...

Marketing Plan: Try a Touch Point Audit

The Canadian Marketing Association’s Canadian Marketing Blog featured a thoughtful article this week recommending that all businesses should do a “touch point audit” on an annual basis to ensure that they are providing their clients or customers with...

FAIL: Nestle’s Social Media PR Blunder

One of the foremost reasons why engaging with social media can be advantageous to businesses is that they can catch customers’ concerns about their company that they are sharing with their neighbours in cyberspace and address them directly before too much damage...

Tim Horton’s: Marketing Hot Water

Tim Hortons is in a bit of hot water due to a marketing misstep. Their latest television commercial is a touching one, so much so that many viewers were moved to learn more about the featured family, the “true story” that this commercial was based on. The...