by Steve Klein | Sep 30, 2010
I stumbled across a really cool example of billboard advertising on The Marketing Blog (brought to you by the editorial team from Marketing Magazine) today: James Ready beer has these innovative advertising billboards in Southern Ontario that act as giant coupons. The...
by Steve Klein | Feb 26, 2010
The Friday Breakthrough is Ottawa’s weekly roundup of some of the Internet’s best marketing and social media articles for a less-than-intense day at the office. For the duration of the Winter Olympic Games, the Friday Breakthrough will be dedicated to...
by Steve Klein | Feb 2, 2010
Wrangler Jeans recently revealed its new look for the 2010 Spring/Summer season. And it’s red hot! The campaign is titled “Red” and it builds on the “We Are Animals” concept that Wrangler Jeans introduced back in 2008. The new ads feature...
by Steve Klein | Dec 22, 2009
What a year! To celebrate, here’s another list of top achievements from 2009 for you to enjoy. As you know, MBMagazine is a collection of news, opinions, and ideas presented by the creative minds at Marketing Breakthroughs. This year, the team got together and...
by Steve Klein | Nov 19, 2008
No doubt you’ve heard that with dips in the market, there are marketing opportunities to be had. Take a look at this story from Advertising Age: NEW YORK (AdAge.com) — Over the next six months, not only will ad spending be down, but the feeling among...
by Steve Klein | Nov 13, 2008
Want copywriting in your advertising that sells? If so, there are several questions you need to answer. These questions will help you form a plan of attack, ensuring that you begin the copywriting process knowing exactly how you’re going to convince your customers to...
