Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...

Google Eliminates Side Ads, What’s The Impact?

At the end of February 2016 Google announced they were removing side ads from search pages. Many in the industry began speculating how this decision was going to impact cost-per-click (CPC) and competition. Overall, Google went from displaying a maximum of 11 ads per...

How to Get Ranked on Google’s Page One

Everyone wants a listing on the first page of Google search results, but the question is, how do you get there? This blog post will explain the basics. There are three ways to make it to Page One of Google, and ideally you want to use all three strategies to increase...

Mastering Google AdWords

How to Buy Better, Get Better Results and the Leads and New Customers You’re Looking For Let’s talk dollars and cents. In today’s digital world, businesses must have an effective online advertising strategy to attract new customers. Today, Google is the most...

9 Seconds to Win: Selling in the Attention Economy

You have the attention span of a goldfish. That’s what Jeffrey Gitomer says in his book Social Boom! So as a business owner, blogger, politician or PR professional, you have nine seconds to capture the attention of visitors to your website before they’re...

Online News and Web Marketing Goes ‘Hyperlocal’

Don’t you love it when people make up new words? I’ll know I’ve made it the day I make up a word and someone else blogs about it. Today’s new word (which, alas, I cannot take credit for) is ‘hyperlocal.’ And it’s all over the...