Movie Marketing: Tetley Goes to Wonderland

Early this week, I opened the cupboard doors in our cozy makeshift kitchen at Marketing Breakthroughs, only to discover a fun surprise: a well-conceived, appropriately themed marketing piece. And just what was this little marketing gem? A limited edition Disney’s...

Friday Breakthrough: Olympic Marketing Edition – Part Two

The Friday Breakthrough is Ottawa’s weekly roundup of some of the Internet’s best marketing and social media articles for a less-than-intense day at the office. For the duration of the Winter Olympic Games, the Friday Breakthrough will be dedicated to reviewing The...

Friday Breakthrough: Olympic Marketing Edition Part One

The Friday Breakthough is Ottawa’s weekly roundup of some of the Internet’s best marketing and social media articles for a less-than-intense day at the office. For the duration of the Winter Olympic Games, the Friday Breakthrough will be dedicated to reviewing The...

Who Does Wrangler Think They Are….Dolce and Gabbana?

Wrangler Jeans recently revealed its new look for the 2010 Spring/Summer season. And it’s red hot! The campaign is titled “Red” and it builds on the “We Are Animals” concept that Wrangler Jeans introduced back in 2008. The new ads feature...