Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...

How to Select the Right Marketing Firm

You’ve decided you need to hire a marketing company or advertising agency. What’s your next step? 1. Do your homework Before you buy a car, a crib or a computer, you research, read and review. The same should be done when you are looking for a marketing agency. To get...

How a Terrific USP Built an Empire

Dominos Pizza Once upon a time, two brothers decided they would put themselves through college by buying a small pizza business. Early on the business struggled, and one decided to leave. The one who stayed came up with a USP (Unique Selling Proposition) that...

Google’s Algorithm Change Rewards Mobile-Friendly Sites

The biggest news in Ottawa marketing is the change that took place on April 21, 2015 when Google rolled out their biggest algorithm change in years. This change affects all businesses and all websites, and is devised to reward those websites that are...

Enhance your LinkedIn, Enhance your SEO

Entrepreneur posted a great article on the “4 Tips for Supercharging Your Business’s LinkedIn Profile”. It is important for everyone interested in SEO and online branding to take some time to consider their LinkedIn presence, and what they can do to enhance it....

Friday Brief: A Look at Marketing Stories this Week

In this week’s Friday Brief we look at the latest news in digital and traditional marketing. Do you have a favorite article we should read? Send it to us so we can share it with others! You Can Now Choose Who Will Manage Your Facebook Account After You Die One of the...