How a Terrific USP Built an Empire

Dominos Pizza Once upon a time, two brothers decided they would put themselves through college by buying a small pizza business. Early on the business struggled, and one decided to leave. The one who stayed came up with a USP (Unique Selling Proposition) that...

Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

Mastering Google AdWords

How to Buy Better, Get Better Results and the Leads and New Customers You’re Looking For Let’s talk dollars and cents. In today’s digital world, businesses must have an effective online advertising strategy to attract new customers. Today, Google is the most...

6 Things Businesses Can Learn from Startup Weekend Ottawa

  MB had the opportunity to watch Startup Weekend Ottawa unfold this past weekend. Perhaps you caught the action on our Twitter or Facebook pages. The weekend consisted of three days of work, and culminated into eight top-notch presentations from burgeoning...