Facebook Launches New Metrics for Advertisers

Recently, Facebook has made improvements to their metrics based on feedback from businesses who run advertisements...

How to Select the Right Marketing Firm

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective...

Are You Using Video on Facebook?

Have you been thinking about posting or sharing a video on your business’ Facebook page? It's the next big thing [...]

10 Reasons Why Advertising Campaigns Fail

A prospective client called me last week, complaining that his latest radio and TV advertising campaign wasn’t working...

Does Your Home Page Tell a Compelling Story?

Websites have been around for more than 20 years. There are literally millions of websites in cyberspace and intense competition [...]

How a Terrific USP Built an Empire

Once upon a time, two brothers decided they would put themselves through college by buying a small pizza business...

Creating a Money-Making Marketing Plan – Part 2

In the first part of this two part series we looked at the importance of having a marketing plan and reviewed [...]

Creating a Money-Making Marketing Plan – Part 1

It's no great secret that planning is the first key to success in any business venture. A sound marketing plan [...]