Google Chrome 62 May Be Poised to Torpedo Your Site’s SEO

Are you ready for a sweeping change to Google Chrome that is likely to affect your web traffic, lead conversions, and ultimately your bottom line? Chrome 62 and its HTTPS focus bring just that. If this is news to you and your business, please read on for the...

Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...

Google Eliminates Side Ads, What’s The Impact?

At the end of February 2016 Google announced they were removing side ads from search pages. Many in the industry began speculating how this decision was going to impact cost-per-click (CPC) and competition. Overall, Google went from displaying a maximum of 11 ads per...

How to Get Ranked on Google’s Page One

Everyone wants a listing on the first page of Google search results, but the question is, how do you get there? This blog post will explain the basics. There are three ways to make it to Page One of Google, and ideally you want to use all three strategies to increase...

A New Take on Coupon Advertising

I stumbled across a really cool example of billboard advertising on The Marketing Blog (brought to you by the editorial team from Marketing Magazine) today: James Ready beer has these innovative advertising billboards in Southern Ontario that act as giant coupons. The...

The Friday Breakthrough: Remember the AOL Brand?

The Friday Breakthrough is Ottawa’s weekly roundup of some of the internet’s best marketing and social media articles for a less-than-intense day at the office. Remeber AOL? It’s been many years since this online portal has been central to...