Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...

Are You Using Video on Facebook?

Have you been thinking about posting or sharing a video on your business’ Facebook page? It’s the next big thing and for the more than 95% of companies we meet, they aren’t aware of Facebook live or the potential opportunities of using video effectively to...

10 Reasons Why Advertising Campaigns Fail

A prospective client called me last week, complaining that his latest radio and TV advertising campaign wasn’t working. He wanted my opinion about why, and some recommendations to turn the campaign around. When I talked with him further and checked out the creative, I...

Tell Your Brand’s Story with an Integrated Marketing Plan

How would you tell your personal story if you were a brand? Think about how you would construct your personal story and tell it to others to create your unique “you-ness” and, more importantly, sell yourself as the best brand on the block. If you’re like me, you...

100 Ways to Promote Your Business

It’s often said that marketing is a game of repetition, but it’s also a game of ideas. While you want to get the most out of every advertisement that you create, you also want to advertise yourself in a way that has people talking. This means getting...

Does Online Outrage Hurt Ikea? No, Despite Weak Social CRM

Online petitions are the norm these days. They’re so easy to distribute, sign, and present to concerned individuals that going door-to-door with a pen and paper has become as antiquated as rabbit-ear antennae on a TV. Why hello there, Social CRM! These petitions are...