How to Select the Right Marketing Firm

You’ve decided you need to hire a marketing company or advertising agency. What’s your next step? 1. Do your homework Before you buy a car, a crib or a computer, you research, read and review. The same should be done when you are looking for a marketing agency. To get...

Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

The Ethics of Marketing With Advertorials

What are advertorials? The hyper stimulated digital environment that the marketing industry currently finds itself navigating has created unprecedented possibilities for content creation. It greatly helps our clients in transmitting their products and messages to...

Phonebloks and Crowdsourcing Social Media Reach

A tidal wave of innovation can start with one tweet. Or in this case, it can start before the campaign even begins, as Dave Hakkens of the Netherlands discovered last week. If you haven’t heard of Phonebloks, it’s a pretty revolutionary concept...