Does Your Home Page Tell a Compelling Story?

Websites have been around for more than 20 years. There are literally millions of websites in cyberspace and intense competition to attract and entice visitors to either shop online or further engage with a company. I tell our clients everyday that they should aim to...

What’s Your Plan for 2017?

As 2016 draws to a close, I am reminded of my first client, Bob Robertson, CA, formerly the Managing Partner of Wilkinson + Company LLP in Trenton, Ontario. For many years, up until Bob’s retirement in 2011, he was also my accountant and financial advisor. When we met...

The Game of Repetition

Advertising and marketing are a game of repetition. Many companies have realized this when it comes to their online presence, but a large number of smaller companies fail to realize this in their real-life location. Your location is often an amazing marketing...

Choosing Colors to Fit your Brand

Did you know that the most common color in logo design is blue? Did you also know that the colors you choose send a psychological message to your audience whether you want it to or not? Color psychology and advertising research is broad and vast, but we’ve gathered...