Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...

Advertising: Did You Learn Anything, Tiger?

Wow. Nike’s first Tiger Woods-centric advertising since everyone’s opinion of the golf great drastically changed last fall has surfaced. They aren’t brushing scandal under the rug. They have Tiger staring the audience in the eye, while the voice of...

Friday Breakthrough: Wiki, Wicked, and Web 2.0 Wizard

The Friday Breakthrough is Ottawa’s weekly roundup of some of the Internet’s best marketing and social media articles for a less-than-intense day at the office. 1. Ten Word Wiki may provide you with a few minutes of enjoyment on this Friday afternoon....

Tim Horton’s: Marketing Hot Water

Tim Hortons is in a bit of hot water due to a marketing misstep. Their latest television commercial is a touching one, so much so that many viewers were moved to learn more about the featured family, the “true story” that this commercial was based on. The...

Top 10 Marketing Ideas of 2009

What a year! To celebrate, here’s another list of top achievements from 2009 for you to enjoy. As you know, MBMagazine is a collection of news, opinions, and ideas presented by the creative minds at Marketing Breakthroughs. This year, the team got together and...

Splinter Cell Takes Viral Marketing To Another Level

It started with a tweet. A viral marketing tweet. “www.splintercell.com has been hacked. We are trying our best to resolve the situation and will update ASAP.” Splinter Cell, a popular espionage video game franchise from game studio Ubisoft Montreal, is...