How a Terrific USP Built an Empire

Dominos Pizza Once upon a time, two brothers decided they would put themselves through college by buying a small pizza business. Early on the business struggled, and one decided to leave. The one who stayed came up with a USP (Unique Selling Proposition) that...

6 Things Businesses Can Learn from Startup Weekend Ottawa

  MB had the opportunity to watch Startup Weekend Ottawa unfold this past weekend. Perhaps you caught the action on our Twitter or Facebook pages. The weekend consisted of three days of work, and culminated into eight top-notch presentations from burgeoning...

5 Essential Characteristics of a Winning B2C Business

This isn’t a post about marketing, advertising, social media, or the hottest shiny new toys on the internet. It’s not a post about brand, nor design, nor persuasive copy that pushes the buy button – and brings in a boatload of new customers. This is...

Alec Brownstein’s “Google Job Experiment”

Alec Brownstein, a senior copywriter at Young & Rubicam, landed his current job in a very clever way (the “Google Job” experiment). Check out the video below, which explains it all. His approach certainly did prove to his prospective employers that he...