Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...

5 Email Marketing No-No’s

Hands up, who hates spam? Who associates email marketing with spam? Yes, and yes? Me too. But only because email marketing is poorly executed 9 times out of 10, especially when carried out by folks who are either well-intentioned and don’t have much experience...

eMail Marketing and Chocolate by the Numbers

Over the years, I’ve become a bit of a data nut. If it’s a media or marketing channel and you can’t measure, analyze, and optimize it… I’m not interested. eMail marketing is an area that I find rather interesting, mostly because of...

Catch the Google Wave: An Intra-Office Debate

The internet is all a-twitter over Google Wave. In the development team’s words, it’s “an online communication and collaboration tool that makes real-time interactions more seamless”. In other terms, it’s an online conversation (like an...

What is Google Wave?

What is Google Wave? Interesting question and I’m glad you asked! I just heard about Google Wave. It’s a new open source amalgamation of web tools, including IM, calendar, docs and spreadsheets, email, Twitter, and other stuff. In short, Google Wave is a...