Does Online Outrage Hurt Ikea? No, Despite Weak Social CRM

Online petitions are the norm these days. They’re so easy to distribute, sign, and present to concerned individuals that going door-to-door with a pen and paper has become as antiquated as rabbit-ear antennae on a TV. Why hello there, Social CRM! These petitions are...

Marketing Managers Are Moving Ad Dollars

No doubt you’ve heard that with dips in the market, there are marketing opportunities to be had. Take a look at this story from Advertising Age: NEW YORK (AdAge.com) — Over the next six months, not only will ad spending be down, but the feeling among...

Copywriting: 5 Important Questions

Want copywriting in your advertising that sells? If so, there are several questions you need to answer. These questions will help you form a plan of attack, ensuring that you begin the copywriting process knowing exactly how you’re going to convince your customers to...

Marketing: Good Enough is Good Enough!

A recent article on Daily Blog Tips (“Perfectionism is Bad For You”) brings up some very good points about the pursuit of perfectionism and why it should be avoided in the marketing world (and business in general, I suppose). When you behave with...