Cross-Promotional Marketing: The Battle for Context

Over the weekend, I watched Batman Begins on Blu-ray. Great movie, hadn’t seen it in awhile – and my crazy marketing brain noticed something odd. On the case insert (the little flyer stuffed inside with the disc), there was a cross-promotional marketing...

Movie Marketing: Tetley Goes to Wonderland

Early this week, I opened the cupboard doors in our cozy makeshift kitchen at Marketing Breakthroughs, only to discover a fun surprise: a well-conceived, appropriately themed marketing piece. And just what was this little marketing gem? A limited edition Disney’s...

The Friday Breakthrough: Olympic Marketing Ambush

The Friday Breakthrough is a weekly roundup of some of the internet’s best marketing and social media articles for a less-than-intense day at the office. Marketing folks are taking advantage of the Olympic buzz in Canada by creating sports-themed advertising at...

Is There a Place for Product Placement on TV?

I watched The Biggest Loser last night (I know, I know…just consider it a guilty pleasure), and I was blown away by the number of product placements during the show.  I counted no less than six throughout the two-hour episode, three for Subway and three for...