Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective...

The Power of Context in Copywriting

The final agent of change that Malcolm Gladwell identifies in his book The Tipping Point is “The Power of Context”. [...]

By |2020-02-29T16:59:22-04:00October 26th, 2009|Blogging, Classic Marketing + Advertising, Copywriting, International Marketing + Advertising, Web Writing|Comments Off on The Power of Context in Copywriting

Copywriting Block? Try These Six Tips

1. Think of copywriting as a regular job, and less as an art. This one comes from Stephen King's On [...]

By |2020-02-28T18:41:04-04:00May 12th, 2009|Canadian Marketing + Advertising, Classic Marketing + Advertising, Copywriting, Ottawa Marketing + Advertising, Web Writing|Comments Off on Copywriting Block? Try These Six Tips

Snickers and ‘Snacklish’: Great Marketing Campaign or Not?

Confectionery giant Mars has just launched a major marketing campaign for its best selling candy bar, Snickers, that is centered [...]

By |2020-02-28T18:45:39-04:00March 6th, 2009|Classic Branding, Classic Marketing + Advertising, Copywriting, Graphic Design, Social Media Marketing, Uncategorized, Viral Marketing, Web Writing|Comments Off on Snickers and ‘Snacklish’: Great Marketing Campaign or Not?