Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective...

The Power of Context in Copywriting

The final agent of change that Malcolm Gladwell identifies in his book The Tipping Point is “The Power of Context”. [...]

Copywriting Block? Try These Six Tips

1. Think of copywriting as a regular job, and less as an art. This one comes from Stephen King's On [...]

Snickers and ‘Snacklish’: Great Marketing Campaign or Not?

Confectionery giant Mars has just launched a major marketing campaign for its best selling candy bar, Snickers, that is centered [...]