Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...

The Ethics of Marketing With Advertorials

What are advertorials? The hyper stimulated digital environment that the marketing industry currently finds itself navigating has created unprecedented possibilities for content creation. It greatly helps our clients in transmitting their products and messages to...

If Copy Is Dead, Then Long Live Copy

The debate between long copy and short copy has been going on for years. Last week, my colleague Paul Austin-Menear waded into it, proclaiming “The Death of Long Copy.”  But instead of favouring short copy, as many have done before him, he writes that...

The Death of Long Copy: A Digital Marketer’s Perspective

Long Copy (noun): A detailed and lengthy approach to describing the product or service, its uses, benefits, features and the like versus those of competitive products. As a general rule, expensive or complex products or unique services require longer copy —...

Tell me a story of Ottawa Marketing…

When was the last time you heard a good story? A great anecdote even? The type of story that you just couldn’t wait to tell your friends? Why aren’t the stories told in Ottawa marketing better? On my drive to work one morning last week, I heard a promo on CBC...

Top 10 Marketing Ideas of 2009

What a year! To celebrate, here’s another list of top achievements from 2009 for you to enjoy. As you know, MBMagazine is a collection of news, opinions, and ideas presented by the creative minds at Marketing Breakthroughs. This year, the team got together and...