The Game of Repetition

Advertising and marketing are a game of repetition. Many companies have realized this when it comes to their online presence, but a large number of smaller companies fail to realize this in their real-life location. Your location is often an amazing marketing...

Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

How Much Should You Spend on Marketing?

One of the most common questions growth-minded entrepreneurs ask us is how much they should spend on their marketing budget. Unfortunately, the simple answer to this question is neither simple, nor informative, as the conditions that inform marketing spending vary...

100 Ways to Promote Your Business

It’s often said that marketing is a game of repetition, but it’s also a game of ideas. While you want to get the most out of every advertisement that you create, you also want to advertise yourself in a way that has people talking. This means getting...

5 Marketing Buzz Words That Should Disappear

There’s a fine line between using marketing buzzwords to hold interest and in using them to make yourself sound… well, smarter than you are. Take for instance, this quote from the boardroom of a Fortune 500 company (source wisely held back): “We...

Marketing Plan: Try a Touch Point Audit

The Canadian Marketing Association’s Canadian Marketing Blog featured a thoughtful article this week recommending that all businesses should do a “touch point audit” on an annual basis to ensure that they are providing their clients or customers with...