Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective...

Facebook Launches New Metrics for Advertisers

Recently, Facebook has made improvements to their metrics based on feedback from businesses who run advertisements...

How to Select the Right Marketing Firm

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective...

10 Reasons Why Advertising Campaigns Fail

A prospective client called me last week, complaining that his latest radio and TV advertising campaign wasn’t working...

How a Terrific USP Built an Empire

Once upon a time, two brothers decided they would put themselves through college by buying a small pizza business...

The Game of Repetition

Advertising and marketing are a game of repetition. Many companies have realized this when it comes to their online presence, but [...]

Creating a Money-Making Marketing Plan – Part 2

In the first part of this two part series we looked at the importance of having a marketing plan and reviewed [...]