by Steve Klein | Sep 20, 2017
Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...
by Steve Klein | Aug 9, 2017
Recently, Facebook has made improvements to their metrics based on feedback from businesses who run advertisements. If you’re not already using Facebook, now is the time to take advantage – it’s a powerful ad platform with over two billion users. In a 2017...
by Steve Klein | Apr 30, 2017
You’ve decided you need to hire a marketing company or advertising agency. What’s your next step? 1. Do your homework Before you buy a car, a crib or a computer, you research, read and review. The same should be done when you are looking for a marketing agency. To get...
by Steve Klein | Feb 27, 2017
A prospective client called me last week, complaining that his latest radio and TV advertising campaign wasn’t working. He wanted my opinion about why, and some recommendations to turn the campaign around. When I talked with him further and checked out the creative, I...
by Steve Klein | Dec 5, 2016
As 2016 draws to a close, I am reminded of my first client, Bob Robertson, CA, formerly the Managing Partner of Wilkinson + Company LLP in Trenton, Ontario. For many years, up until Bob’s retirement in 2011, he was also my accountant and financial advisor. When we met...
by Steve Klein | Nov 9, 2016
Dominos Pizza Once upon a time, two brothers decided they would put themselves through college by buying a small pizza business. Early on the business struggled, and one decided to leave. The one who stayed came up with a USP (Unique Selling Proposition) that...
