So, What’s in a Brand Name?

Starting a new business venture or need a new brand? Give it some deep thought because there is more at stake than you think. A brand is a collection of common impressions and beliefs about who you are and what you do.  It is a layer of meaning that radiates...

Corporate Naming, Renaming, and Creating Powerful Brands

While working on a recent renaming project for a mid-size client, I was concurrently reading Naseem Javed’s book, Naming for Power: Creating Successful Names for the Business World, published in 1993. Javed’s website describes him as “a world-renowned authority on...

Ottawa Marketing Firm MB Wins Summit Branding Award

May 13, 2011 – For Immediate Release – Ottawa Marketing Company Marketing Breakthroughs is delighted to announce that we have won Bronze at the Summit International Awards (SIA) in the category of Self-Promotion Stationary/Identity. The SIA has established...

A New Take on Coupon Advertising

I stumbled across a really cool example of billboard advertising on The Marketing Blog (brought to you by the editorial team from Marketing Magazine) today: James Ready beer has these innovative advertising billboards in Southern Ontario that act as giant coupons. The...