Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective...

The Game of Repetition

Advertising and marketing are a game of repetition. Many companies have realized this when it comes to their online presence, but [...]

Creating a Money-Making Marketing Plan – Part 2

In the first part of this two part series we looked at the importance of having a marketing plan and reviewed [...]

Creating a Money-Making Marketing Plan – Part 1

It's no great secret that planning is the first key to success in any business venture. A sound marketing plan [...]

A New Take on Coupon Advertising

I stumbled across a really cool example of billboard advertising on The Marketing Blog (brought to you by the editorial [...]

Top 5 Brand Marketing Lessons from Ottawa’s Apple Store

When the Rideau Centre Apple Store opened in Ottawa, it was a quiet revolution for Mac and iPod fans. Finally [...]

The Friday Breakthrough: Olympic Marketing Ambush

The Friday Breakthrough is a weekly roundup of some of the internet's best marketing and social media articles for a [...]