Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...

The Game of Repetition

Advertising and marketing are a game of repetition. Many companies have realized this when it comes to their online presence, but a large number of smaller companies fail to realize this in their real-life location. Your location is often an amazing marketing...

Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

Refresh your Brand to Reflect Your Business

by Christine Goudie, MDes So your business has finally reached a crossroads… as a medium sized company you have been consistently growing throughout the past few years, gradually expanding not only your staff but also your client base. Now you have a problem on your...