10 Reasons Why Advertising Campaigns Fail

A prospective client called me last week, complaining that his latest radio and TV advertising campaign wasn’t working. He wanted my opinion about why, and some recommendations to turn the campaign around. When I talked with him further and checked out the creative, I...

Does Your Home Page Tell a Compelling Story?

Websites have been around for more than 20 years. There are literally millions of websites in cyberspace and intense competition to attract and entice visitors to either shop online or further engage with a company. I tell our clients everyday that they should aim to...

What’s Your Plan for 2017?

As 2016 draws to a close, I am reminded of my first client, Bob Robertson, CA, formerly the Managing Partner of Wilkinson + Company LLP in Trenton, Ontario. For many years, up until Bob’s retirement in 2011, he was also my accountant and financial advisor. When we met...

The Game of Repetition

Advertising and marketing are a game of repetition. Many companies have realized this when it comes to their online presence, but a large number of smaller companies fail to realize this in their real-life location. Your location is often an amazing marketing...

Creating a Money-Making Marketing Plan – Part 2

  In the first part of this two part series we looked at the importance of having a marketing plan and reviewed the information gathering steps needed to make your marketing plan, whether focused on branding, web design, SEO or social media marketing, a success....

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...