Secrets to Increasing Visitor Conversion Rates

Targeted Landing Pages, such as Pay-Per-Click (PPC) increase conversion rates by streamlining visitor expectations. Effective landing pages can be the difference between struggle and success. This blog post discusses the benefits of using PPC landing pages to increase...

Facebook Launches New Metrics for Advertisers

Recently, Facebook has made improvements to their metrics based on feedback from businesses who run advertisements. If you’re not already using Facebook, now is the time to take advantage – it’s a powerful ad platform with over two billion users. In a 2017...

How a Terrific USP Built an Empire

Dominos Pizza Once upon a time, two brothers decided they would put themselves through college by buying a small pizza business. Early on the business struggled, and one decided to leave. The one who stayed came up with a USP (Unique Selling Proposition) that...

The Game of Repetition

Advertising and marketing are a game of repetition. Many companies have realized this when it comes to their online presence, but a large number of smaller companies fail to realize this in their real-life location. Your location is often an amazing marketing...

Creating a Money-Making Marketing Plan – Part 1

It’s no great secret that planning is the first key to success in any business venture. A sound marketing plan helps you define who you are and how you differ from the Ottawa competition. It outlines both the benefits your product offers and exactly how you will...

Reviving your Brand to Align with your Growth

Each year that you are in business you experience growth, but how often do you look at adjusting your branding to mirror that growth? Perhaps when you started out you were focused on just one part of the city, but now you find yourself stretching across more of the...