The Power of Context in Copywriting

The final agent of change that Malcolm Gladwell identifies in his book The Tipping Point is “The Power of Context”. The Power of Context suggests that epidemics are strongly influenced by their situation and the circumstances, conditions and particulars of the...

Catch the Google Wave: An Intra-Office Debate

The internet is all a-twitter over Google Wave. In the development team’s words, it’s “an online communication and collaboration tool that makes real-time interactions more seamless”. In other terms, it’s an online conversation (like an...

Hot Topic: The State of Canadian Marketing

In Friday’s Globe and Mail, Arlene Dickenson (of Venture Communications and Dragon’s Den fame) offered some interesting insights, opinions and predictions about the state of Canadian marketing. Here are some of the highlights from her one-on-one interview...

The Shoe Blogger: Manolo Blahnik Rocks It!

The self-called ‘shoe blogger’, Manolo Blahnik, proves that a blog doesn’t have to be informative (or useful) to be immensely popular. Manolo’s Shoe Blog has a devoted following, a large proportion of which are Gen-Y females who are brand new...

Ottawa Marketing Blogs and Ottawa Business News

If you’re looking for Ottawa marketing blogs, there aren’t a lot of them out there. Marketing blogs in Ottawa tend to edge more towards technology news than marketing itself. This lack of marketing-oriented blogs in Ottawa is, in fact, why the Daily...