by Steve Klein | Apr 30, 2017
You’ve decided you need to hire a marketing company or advertising agency. What’s your next step? 1. Do your homework Before you buy a car, a crib or a computer, you research, read and review. The same should be done when you are looking for a marketing agency. To get...
by Steve Klein | Apr 1, 2017
Have you been thinking about posting or sharing a video on your business’ Facebook page? It’s the next big thing and for the more than 95% of companies we meet, they aren’t aware of Facebook live or the potential opportunities of using video effectively to...
by Steve Klein | Feb 27, 2017
A prospective client called me last week, complaining that his latest radio and TV advertising campaign wasn’t working. He wanted my opinion about why, and some recommendations to turn the campaign around. When I talked with him further and checked out the creative, I...
by Steve Klein | Dec 23, 2016
Websites have been around for more than 20 years. There are literally millions of websites in cyberspace and intense competition to attract and entice visitors to either shop online or further engage with a company. I tell our clients everyday that they should aim to...
by Steve Klein | Dec 5, 2016
As 2016 draws to a close, I am reminded of my first client, Bob Robertson, CA, formerly the Managing Partner of Wilkinson + Company LLP in Trenton, Ontario. For many years, up until Bob’s retirement in 2011, he was also my accountant and financial advisor. When we met...
by Steve Klein | Dec 1, 2015
Advertising and marketing are a game of repetition. Many companies have realized this when it comes to their online presence, but a large number of smaller companies fail to realize this in their real-life location. Your location is often an amazing marketing...
