Google Chrome 62 May Be Poised to Torpedo Your Site’s SEO

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Are you ready for a sweeping change to Google Chrome that is likely to affect your web traffic, lead conversions, and ultimately your bottom line? Chrome 62 and its HTTPS focus bring just that.

If this is news to you and your business, please read on for the background behind the changes, their intended benefits, and potential ramifications.

The World Relies on Google Chrome

The success of your online business is far more tied to Google Chrome than you may ever have imagined.

The last two versions of Google Chrome alone are used by approx. 32% of all web goers worldwide as of September 2017. In fact, Chrome overall hogs approximately 57% of total browser market share today.

In a world where developing countries are beginning to log on in numbers, 57% is massive. Approximately half the planet now browse the web – a far cry from the days of “You’ve got mail!” – which equates to an estimated 3.8 billion+ internet users on our pale blue orb as of June 2017.

What does this mean? Well, aside from the fact that the Google name carries as much weight as ever, it also instructs us to expect that any significant change to the browser’s underlying technology is going to effect a lot of people… including your current and future patrons.

And here’s the thing – such a substantive change is coming in mere days.

The Google Chrome 62 Update

So, just what is this update?

On the surface, it’s pretty straightforward. Google wants a more secure browsing experience for its users. Previously, Chrome was updated to mark HTTP pages that asked for a visitor’s credit card or password as “Not secure” – only HTTPS, the secure variant of Hyper Text Transfer Protocol, was deemed secure in these instances.

However, now such instances are poised to become more the rule and less the exception. That’s because, as announced in April, Google Chrome 62 will also begin plastering any non-HTTPS site with an ominous “Not secure” alert whenever a user is asked to enter any data on a page (such as a common contact form) or when browsing in Incognito mode under any circumstances.

Such a warning may cause your visitors to immediately leave your site, fearing a virus and forgoing any further consideration of your services and offers.

Needless to say, this is something you cannot afford, literally and figuratively. And take note – eventually, Google aims to show a “Not secure” warning for all HTTP pages any visitor frequents, regardless of situation.

Chrome 62 and HTTPS Benefit Your Business

It isn’t just users that get a benefit from HTTPS implementation.

Aside from the fact that visitors to your site that are not greeted by a “Not secure” warning are less likely to bounce and more likely to stick around for a conversion, it turns out that HTTPS sites already gain a significant “leg up” in the world of search engine optimization (SEO) versus standard HTTP sites.

In fact, more than 50% of all Google Page 1 results tracked in an April 2017 Moz study were secure sites (HTTPS). That’s up 20% in only nine months—and the current estimate is for it to balloon to 65% by year’s end.

In short, if you want to sustain your current traffic, garner greater traffic, and get your visitors to stick around on your site longer, you need to prep for Chrome 62 by taking your first steps toward migrating to a HTTPS solution. It’s a must for today’s internet.

Understandably, this can all be a bit overwhelming. Fortunately, as the growth company, Marketing Breakthroughs has acted as the leader in Ottawa SEO and website optimization strategies for more than a decade.

Ready your site for Google Chrome 62 and HTTPS requirements by contacting Marketing Breakthroughs now!

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