How to Use Google’s Free Testing Tools to Optimize Your Website Performance
Many Angles of Website Performance
Knowing whether your website is performing to the best of its ability can be a tricky project to take on. Websites are often best looked at from a variety of angles instead of head on.
Google’s Free Website Testing Tools
Google offers many different types of free website testing tools to ensure those angles are all being seen by the ideal audience. Start by linking your website in the Search Console to your Merchant Account. The Search Console has the ability to show crawl errors, analytics for your products, and give you feedback on any sitemaps submitted that are improving the crawling of your website. They offer a breakdown of how to best use these services while connecting and coordinating the free website testing tools and the data they provide.
The Mobile-Friendly Test
The Mobile-Friendly Test ensures that your website is responsive across multiple browsers and devices. Since different devices have different operating systems, the testing page allows you to take a look at how others can see your website on their devices as opposed to just how you see it on yours. The Mobile-Friendly Test has a few other helpful features like a site-wide usability report, which combined with Structured Data and the Search Console can give you a breakdown of snags that a customer may hit searching through your website and products. At its most basic, you can be assured the majority of people using updated smartphones will be able to properly navigate your website and at its most in depth, you can check whether the data on your website is easily viewed and accessible to the particular audience you’re trying to reach.
The Structured Data Tool
The Mobile-Friendly Test works in conjunction with another free testing tool from Google – the Structured Data Tool. The frequently used example from Google is the structured data from something like a recipe post versus that of a contact page. When the search results appear for a recipe and have a star rating, that rating has been generated from an existing schema that calculates the number of reviews on a scale of one to five, divided by its total submissions. The Structured Data schema tells Google how to view that info and display it to the target audience, and can provide tips on how to widen that reach based on the schema used and the desired results. Comparatively, a contact page might not offer a star rating but still needs to contain a structured breakdown of a phone number versus an address to display.
The Mobile Speed Testing Tool
The Full Picture
Using the speed testing tool alongside the other two will give the best possible rounded view of all factors. Whether you want to get a simple idea of how well your website is performing or go more in-depth to optimize your search results, having these free testing tools on hand will keep performance in the forefront of your mind.