Websites have been around for more than 20 years. There are literally millions of websites in cyberspace and intense competition to attract and entice visitors to either shop online or further engage with a company.
I tell our clients everyday that they should aim to be the best online and offer the most compelling and visitor friendly experience. Research shows that more than 60% of searches today are completed by people using a mobile device, such as a smart phone, I-pad or Samsung tablet. Mobile devices have revolutionized how we design digital and web marketing strategies for clients. It’s about serving visitors very quickly when they first arrive on the homepage and delivering what they’re looking for, in just a few seconds.
Speed is everything on the internet. Visitors want information presented clearly and with their needs in mind. To impress visitors, it is vital that your homepage loads quickly and that you have a defined strategy to engage visitors and truly help them.
The number one engagement strategy at Marketing Breakthroughs is to design home pages that tell a unique story. For centuries, people have always been attracted to great stories and great story tellers. One only has to consider the tremendous popularity of the CBC’s Stuart McLean or Gord Downie of the Tragically Hip.
Here are some tips that you can use to introduce more story telling on the homepage of your website:
- Write a 100 word history of your business and summary of what you stand for – the key values that define what you’re all about.
- Ask some of your customers for authentic reviews and hire a videographer to record them for viewing online.
- Include a specific list of the main customers that you serve.
- Feature a summary of the top reasons why customers choose your business compared to competitors.
- Write frequent news posts about your company and what’s exciting about it from a visitor’s point of view.
- Ask visitors how you can help them and be very specific when you do.
- Invite visitors to interact with your site in a variety of different ways.
- Make it easy for visitors to find your social media platforms, such as Facebook, Twitter, Instagram and YouTube.
For examples of all of these suggestions in action, check out the Marketing Breakthroughs’ homepage.