The concise 26-page report by Michael Selzner, founder of WhitePaperSource.com, addresses topics such as the ‘Top 10 Social Media Questions Marketers Want Answered’ and ‘The Benefits of Social Media Marketing. Here is an interesting quote from the opening pages:
“If you’re in charge of marketing your business, you’ll want to closely examine what’s on the following pages. My team turned over every rock, looking for the ‘not so obvious’ findings among this content-rich data.
We set out to uncover the ‘who, what, where, when and why’ of social media marketing with this report. Nearly 900 of your peers provided the kind of insight that previously has not existed”
Love how the marketing expert is marketing his report. It’s not even a veiled attempt, but then again, why should it be? Regardless, it’s certainly got my attention.
Stelzner ends off his introduction by reminding the reader that “the nature of social media is to ‘share,’ so if you find value here, please let your peers know about this report.”
Done and done.