Today I’m going to present some common tips for crafting headlines that you’ll find in any book on copywriting. However, with each tip I’ll also present examples I’ve found from various blog titles around the web.
Obviously, the headlines associated with a given tip won’t just be an example of only that tip. Some headlines that appeal to emotions also ask a question. Any good headline will, in some way, convey (or hint at) a benefit. You get the idea. In fact, the more of these tips that you can present in a single headline, the better (generally speaking).
Without further ado… copywriting, ho!
1. Convey a Benefit
2. Appeal to the Emotions
* Here is a handy List of Emotions from Wikipedia.
3. Use Specifics or Numbers
4. Ask a Question
5. Offer a Benefit That Seems Completely Unbelievable
Timothy Ferris is really good at this. The following headlines are all from his blog:
6. Write Something Unexpected or Even Contentious
7. Offer Something Exclusive or Rare
Well, that’s all for now. Which of the headlines above do you find the most effective in headline copywriting? Is there something in the headline other than these tips that really captures your interest and makes you want to read more?