Headline Copywriting? Bloggers Are Naturals!

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Today I’m going to present some common tips for crafting headlines that you’ll find in any book on copywriting. However, with each tip I’ll also present examples I’ve found from various blog titles around the web.

Obviously, the headlines associated with a given tip won’t just be an example of only that tip. Some headlines that appeal to emotions also ask a question. Any good headline will, in some way, convey (or hint at) a benefit. You get the idea. In fact, the more of these tips that you can present in a single headline, the better (generally speaking).

Without further ado… copywriting, ho!

1. Convey a Benefit

Three Tips and a Bonus to Market Yourself

Break Through Writer’s Block

Do You Want to Make Serious Money as a Freelance Copywriter?

2. Appeal to the Emotions

10 Ways to Find Time to Follow Your Dreams

Are You Tired of Not Making Money From Your Blog?

Beware of Scams, Especially When Traveling

* Here is a handy List of Emotions from Wikipedia.

3. Use Specifics or Numbers

How to Get 6,312 Subscribers to Your Business Blog in One Day

10 Aggressive Tactics to Turn the Tables on Credit Card Companies

4. Ask a Question

Twitter is the Ultimate Tease… Does Your Content Tease?

Do Key Words in Post Titles Really Matter?

Is Social Media a Waste of Time?

5. Offer a Benefit That Seems Completely Unbelievable

Timothy Ferris is really good at this. The following headlines are all from his blog:

How to Lose 20 lbs. of Fat in 30 Days… Without Doing Any Exercise

How to Learn (But Not Master) Any Language in 1 Hour

How to Never Forget Anything Again

6. Write Something Unexpected or Even Contentious

What Fight Club Can Teach You About Innovative Content

Why Language Classes Don’t Work: How to Cut Classes and Double Your Learning Rate

Are You a Spineless Blogger?

When to be Redundant, Repetitive, and Say the Same Thing Twice

7. Offer Something Exclusive or Rare

A Little Known Way to Improve Your Blog Design

Inside My Business: The Evolution of a Customer Service System

Well, that’s all for now. Which of the headlines above do you find the most effective in headline copywriting? Is there something in the headline other than these tips that really captures your interest and makes you want to read more?

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