The SEO example they gave boils down to this:
- People search “Is Barack Obama Muslim” on Google.
- Because the domain is “www.isbarackobamamuslim.com”, this funnel site is the top hit.
- The content on the site links traffic to a number of websites, including a page on Barack Obama’s website that goes into more detail on the topic.
Because the SEO optimized landing page on Obama’s site specifically satisfies the visitor’s questions, he or she is going to be a happy customer.
And, of course, the funnel pages provide valuable back links to Obama’s main site (which are always important in SEO strategies).